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Station Profile

 football 2Format & Call Letters

Sports Radio - WBNS-AM

Format Description

1460 ESPN Columbus is the flagship home for the Ohio State Buckeyes Football, along with Men’s and Women's Basketball. We're also Central Ohio's home to Cleveland Indians baseball, as well as Ohio States Men's Hockey, Ohio States Men's Baseball and Ohio States Women's Basketball.

1460 ESPN mixes today's top syndicated ESPN sports personalities, along with the very best NFL, NCAA, and  NBA play by play.

baseball 21460 ESPN is where sports fans come first. We have affluent fans that love to debate & discuss sports.Get the day's top sports stories on 1460 ESPN.

1460 ESPN listeners love debating the topstories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more.

1460 ESPN features top quality original shows and exclusive programming to connect fans with their favorite sports, teams and players. We also engage passionatefans who stay connected to their schools through sports.

1460 ESPN is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.


1460 ESPN Features The Best In Sports Programming 
 
 

 mikeandmike

 

          Mike Greenberg and Mike Golic
       Weekdays 6:00 AM - 10:00 AM on 1460 ESPN

danlebartard

 

The Dan Le Batard Show
Weekdays 10:00 AM - 1:00 PM on 1460 ESPN

  

russillo

The Ryen Russillo Show
        Weekdays 1:00 PM - 3:00 PM on 1460 ESPN

paulfinebaum

  The Paul Finebaum Show
Weekdays 3:00 PM - 7:00 PM on 1460 ESPN

jalenandjacoby  
Jalen & Jacoby

        Weekdays 7:00 PM - 9:00 PM on 1460 ESPN
izzyandspain  
Izzy and Spain

        Weekdays 9:00 PM - 11:00 PM on 1460 ESPN

1460 ESPN gives you top quality shows and exclusive programming to connect affluent sports fans with their favorite sports teams and players.

Lifestyle Profile

1460 ESPN targets home owners. A huge category with these consumers is home improvement and home decorating.

construction 10Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

Spending: 1460 ESPN targets listeners with purchasing power.
  

logo1460 ESPN Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras. 
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 1460 ESPN targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 1460 ESPN attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

1460 ESPN has wide demographic appeal with consumers who have huge disposable income!


1460 ESPN Listener Profile

Adults that listened to 1460 ESPN in the past 7 days.

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        Adults 18-34

        Adults 18-49

        Adults 25-54

        Adults 55+

        Married

        Children in HH

        $75K+ CHI

        $100K+ CHI



0%
25%
39%
61%
76%
23%
33%
22%


Education & Employment

(Index) (125) = 25% More likely than average Metro adult:

-33% are 4 Yr College Grads or Higher (108) 
-61% are Employed (93)
-52% work Full Time (104)
-38% are White Collar (83)
-26% are Professional / Mgmt / Business (87)
-25% make Purchasing Decisions (154)

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Consumer & Lifestyle Profile

Consumer:
-29% have a Mortgage (89)
-2% Refinanced Mortgage (61)
-27% buy Furniture (140)
-24% buy Carpet or Flooring (106)
-62% Improved their Home (111)
-43% have Stocks / Bonds / Funds (115)
-30% Gold / Platinum Credit Card (109)
-20% use a Financial Planner (137)
-82% have Life Insurance (123)
-94% use Sit-Down Restaurants (108)
-19% Upscale Dining (134)
-64% drink Wine (113)
-40% buy Men’s Clothing (88)
-10% use a Dry Cleaner (87)
-11% buy Fine Jewelry (77)
-20% buy Sports Equipment (109)
-9% own a Luxury Vehicle (106)
Lifestyle:

-19% attend Rock Concerts (111)
-5% attend Theater / Symphony / Ballet (120)
-22% visit Casinos (101)

-7% visit Las Vegas (102)

-46% Fly domestic or foreign (111)

-57% use Hotels for any travel (89)

-24% play Golf (171)

-6% Powerboat (118)

-3% Ski or Snowboard (60)

-56% have a Pet (96)

-25% belong to a Health Club (90)

-26% Jog or Run (89)

-29% do Volunteer Work (103)

-66% Donate Money to groups (102)

-30% have a Smartphone (75)

-15% have a Tablet PC (90)

-29% Q1 Heaviest Usage Radio Quintile (139)

Source: Scarborough Research Columbus, OH 2012 Release 2  Base: 7 County Radio Metro. 

We Live Here

community 11460 ESPN is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At 1460 ESPN we love taking part in community events and getting behind local causes that affect our listeners.

1460 ESPN is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

 

1460 ESPN Is Built For Advertisers

onair 11460 ESPN is unique from other radio formats. Due to the nature of this format, people listen to 1460 ESPN differently.

1460 ESPN is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. 1460 ESPN listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on 1460 ESPN.

Connect with young, upscale, educated and highly engaged sports fans.

1460 ESPN an great investment and will deliver the very best results for your business.

 

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SPECIAL RATES AND OFFERS

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Find out about our cost saving packages and current advertising specials.

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GET A FREE DEMO

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GROW YOUR BUSINESS

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If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

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WE LIVE HERE

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As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

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