Station Profile

football 4Format & Call Letters

Sports Radio - WBNS-FM

Format Description

97.1 The Fan has the highest rating of any other sports radio station in America! Highest rated ESPN Affiliate in the Country!

A market ratings leader with both Men 25-54 AND Adults 25-54

-#1 Men 25-54  1.3 AvgRtg
-#1 Adults 25-54  0.8 AvgRtg (tie with WNCI)

Columbus, Ohio was voted the top sports city in America in 2010 (SCARBOROUGH) and we prove it everyday!

Sports Radio 97.1 The Fan is the flagship home for Ohio State Buckeyes Football, along with Men’s Basketball. In addition, The Fan is the flagship home to the NHL's Columbus Blue Jackets.

97.1 The Fan mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinion.

basketball 197.1 The Fan is where sports fans come first. Since We're passionate sports fans too. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on 97.1 The Fan.  

97.1 The Fan listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more.

97.1 The Fan features top quality original shows and exclusive programming to connect fans with their favorite sports, teams and players. We also engage passionate fans who stayconnected to their schools through sports.

97.1 The Fan is targeted to reach affluent men 35+ with high earning power in their prime spending years.

97.1 The Fan Features The Best In Sports Programming

columbus 100

Mike Greenberg & Mike Golic

Weekdays 6:00 AM - 10:00 AM




Tim & Beanie

 Weekdays 10:00 AM - 12:00 PM 




columbus 104Carpenter & Rothman

Weekdays 12:00 PM - 3:00 PM




columbus 105

Common Man & Company

Weekdays 3:00 PM - 6:00 PM



The Buckeye Show

Weekdays 6:00 PM - 8:00 PM 


97.1 The Fan gives you top quality shows and exclusive programming to connect affluent sports fans with their favorite sports teams and players.

Demographic Profile

97.1 The Fan has wide demographic appeal with consumers who have purchasing power! 

man 4

Age Composition: 97.1 The Fan targets men  25-54. 

- Almost 25% of Sports listeners in America are adults 45 to 54 years old.
- Over 20% of Sports listeners in America are adults 55 to 64 year old.
- Almost 15% of Sports listeners in America are adults 65+.
- Over 20% of Sports listeners in America are adults 35 to 44 years old.
- Almost 20% of Sports listeners are adults 25-34 years old. 

Household Income: Sports listeners in America have high earning power. 

couple shopping 16 - Over 48% of Sports listeners in America have an income over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.
- Almost 70% of Sports listeners in America have an annual household income of over $50,000 a year.

Occupation: 97.1 The Fan listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

 educationEducation: 97.1 The Fan listeners are well educated.

- Over 43% are college graduates.
-Over 28% have some college
- Over 30% have attended community college.
- Over 20% have a high school diploma.

Get your message out to thousand of potential new customers each week with 97.1 The Fan.

Lifestyle Profile

97.1 The Fan targets home owners. A huge category with these consumers is home improvement and home decorating.

construction 15Home Spending:Started or completed in the past 2 years.

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Spending: 97.1 The Fan targets listeners with purchasing power.

97.1 The Fan Listener Profile

Adults that listened to WBNS 97.1FM in the past 7 days. 


Adults 18-34
Adults 18-49
Adults  25-49
Adults  25-54
Adults 35-49
Adults 35 +
Adults 50 +




97.1 The Fan's sports format is one of the most powerful performing formats for advertisers today!

Education & Employment

(Index) (125) = 25% More likely than average Metro adult:

-43% are 4 Yr College Grads or Higher (122) 
-73% are Employed (122)
-61% work Full Time (139)
-50% are White Collar (123)
-37% are Professional / Mgmt / Business (121)
-24% make Purchasing Decisions (146)
 man keys

 Consumer and Lifestyle Profile


-42% have a Mortgage (127) 
-4% Refinanced Mortgage (131) 
-20% buy Furniture (101)  
-25% buy Carpet or Flooring (108)  
-61% Improved their Home (108) 
-38% have Stocks / Bonds / Funds (103) 
-34% Gold / Platinum Credit Card (124) 
-15% use a Financial Planner (101) 
-72% have Life Insurance (109) 
-92% use Sit-Down Restaurants (105) 
-17% Upscale Dining (122)  
-57% drink Wine (101) 
-52% buy Men’s Clothing (115) 
-17% use a Dry Cleaner (140) 
-17% buy Fine Jewelry (118) 
-19% buy Sports Equipment (102)  
-10% own a Luxury Vehicle (117)
-23% attend Rock Concerts (132) 
-24% attend Theater / Symphony / Ballet (116) 
-27% visit Casinos (122) 
-11% visit Las Vegas (152) 
-48% Fly domestic or foreign (117) 
-73% use Hotels for any travel (114) 
-27% play Golf (192) 
-9% Powerboat (180) 
-6% Ski or Snowboard (142) 
-67% have a Pet (115) 
-26% belong to a Health Club (95) 
-33% Jog or Run (114) 
-29% do Volunteer Work (103) 
-59% Donate Money to groups (92) 
-51% have a Smartphone (126) 
-21% have a Tablet PC (128) 
-34% Q1 Heaviest Usage Radio Quintile (160)  

The 97.1 The Fan sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

electronics 597.1 The Fan Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

 golf 6Investments:97.1 The Fan targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 97.1 The Fan attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

97.1 The Fan has wide appeal with consumers  who have huge disposable income!

community 3We Live Here

97.1 The Fan is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At 97.1 The Fan we love taking part in community events and getting behind local causes that affect our listeners.

97.1 The Fan is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

97.1 The Fan Is Built For Advertisers

onair 1197.1 The Fan is unique from other radio formats. Due to the nature of this format, people listen to 97.1 The Fan  differently.

97.1 The Fan is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. 97.1 The Fan listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on 97.1 The Fan .

97.1 The Fan is a  great investment and delivers the very best results for your business.

97.1 The Fan  Coverage Map


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